Half Baked Cookies
In my current role as Social Media Manager and Graphic Designer at Half Baked Cookies, I have gained experience in creating digital content using programs within the Adobe Suite, marketing on social platforms and through email campaigns, and I have strengthened my ability to problem solve through design. I have been able to add assets to their existing brand guide that enhance their brand messaging in printed and digital materials.
One of the print design tasks I worked on was developing an allergen chart to display in the shops. The chart included both classic flavors and Gluten-free/Vegan options. I created icons for wheat, dairy, soy, peanut, tree nut, and gluten allergies. For the milk bottle, I was inspired by the glass milk bottles they sell in their shop from a local dairy farm. For the gluten symbol I added to my wheat symbol to symbolize the three main gluten-containing ingredients; wheat, barley, and rye.
Using Tiktok's AR App, Effect House, I made this TikTok filter. I made the same filter for Instagram using Meta Spark AR. Since taking over the Half Baked TikTok account, I have grown it from under 100 followers to 600!
Each week, I take pictures of the specialty flavors to be posted on the social media channels. In week's where there are holidays or other special promotions, I design posts to advertise the offerings. Along with still images, I also create reels, tiktoks, and video content for the Instagram story to engage followers.