Designer & Illustrator
Half Baked Cookies
In my current role as Social Media Manager and Graphic Designer at Half Baked Cookies, I have gained experience in creating digital content using programs within the Adobe Suite, marketing on social platforms and through email campaigns, and I have strengthened my ability to problem solve through design. I have been able to add assets to their existing brand guide that enhance their brand messaging in printed and digital materials.
Each week, I take pictures of the specialty flavors to be posted on the social media channels. In week's where there are holidays or other special promotions, I design posts to advertise the offerings. Along with still images, I also create reels, tiktoks, and video content for the Instagram story to engage followers.
Using Tiktok's AR App, Effect House, I made this TikTok filter. I made the same filter for Instagram using Meta Spark AR. Since taking over the Half Baked TikTok account, I have grown it from under 100 followers to 2.5K!
