Designer & Illustrator
Half Baked Cookies
In my current role as Social Media Manager and Graphic Designer at Half Baked Cookies, I have gained experience in creating digital content using programs within the Adobe Suite, marketing on social platforms and through email campaigns, and I have strengthened my ability to problem solve through design. I have been able to add assets to their existing brand guide that enhance their brand messaging in printed and digital materials.
One of the print design tasks I worked on was developing an allergen chart to display in the shops. The chart included both classic flavors and Gluten-free/Vegan options. I created icons for wheat, dairy, soy, peanut, tree nut, and gluten allergies. For the milk bottle, I was inspired by the glass milk bottles they sell in their shop from a local dairy farm. For the gluten symbol I added to my wheat symbol to symbolize the three main gluten-containing ingredients; wheat, barley, and rye.
Using Tiktok's AR App, Effect House, I made this TikTok filter. I made the same filter for Instagram using Meta Spark AR. Since taking over the Half Baked TikTok account, I have grown it from under 100 followers to 1.7K!
Each week, I take pictures of the specialty flavors to be posted on the social media channels. In week's where there are holidays or other special promotions, I design posts to advertise the offerings. Along with still images, I also create reels, tiktoks, and video content for the Instagram story to engage followers.
Other design tasks include apparel, in store signage, event signage and banners, gift cards, and cookie labels and bags.
